PwC | Global news | Sales

An overview of PwC global news:

Europe

Customer-centric digital transformations to win out in new normal A handful of forward-looking companies actually thrived during the pandemic – winning new customers and boosting revenues. PwC has taken a closer look at the ‘magic formula’ of these businesses.
27 May 2021
United Kingdom

Retailers must make return on experience the new ROI In addition to the traditional return on investment (ROI) metrics such as NPS, which are used to determine a company's success, it is time to introduce another metric.
22 May 2019
Asia

Companies should focus on ROX, contends latest PwC consumer survey Celebrity and ‘influencer’ endorsements have the most impact on product/service adoption. Fact or fiction? Ask PwC.
27 March 2019
United States

Podcast ad revenue will more than double by 2021 Podcasts have taken the digital world by storm, generating ad revenues in the US which surpassed $300 million last year.
29 June 2018
Argentina

Argentina's national airline calls on consulting firms to reshape loyalty program Argentina’s largest airline Aerolíneas Argentina has put out a call for an international consultancy to remodel its loyalty program.
19 June 2018

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