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pwc.com/me
PwC |
Research | Marketing
An overview of PwC research in the Middle East:
Consulting industry
Expertise
Ecommerce
1
Marketing
2
Sales
2
Industry
Banking
1
Financial Services
1
Online
1
Retail
1
Themes
Crisis
1
Consumers in Saudi Arabia are happier with their banks
Customer sentiment for leading banks in Saudi Arabia has improved in the past year, according to a new study from PwC, which analyzed customer attitudes towards seven leading KSA banks.
16 January 2024
Middle East consumer behaviour changing and shifting online
Despite feeling the financial strain from Covid-19, consumers across the Middle East are still willing to spend more in the near future, although patterns of consumption are likely to change.
24 July 2020
More PwC news
Middle East’s M&A landscape enters 2026 with strong momentum
Building on a strong first half of the year, mergers and acquisitions (M&A) activity in the Middle East has gained momentum in a year marked by selective global capital deployment.
18 February 2026
How startups and financial institutions can build on Qatar’s AI Nation agenda
Yazen Al Safi is a partner in the Technology Consulting business of PwC.
18 February 2026
PwC appoints Khaled Ahmed Bin Braik as Country Senior Partner for UAE
PwC has appointed Khaled Ahmed Bin Braik as its next Country Senior Partner for the United Arab Emirates.
02 February 2026
PwC moves Saudi headquarters into new office in Riyadh’s Laysen Valley
Global accounting and advisory business PwC has relocated its Riyadh office to Laysen Valley, providing an expanded space to support its people, clients and growing operations in the Kingdom.
19 December 2025
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