IFS - Marketing Industry Manager
Line of Service
Internal Firm ServicesIndustry/Sector
Not ApplicableSpecialism
IFS - Clients & MarketsManagement Level
ManagerJob Description & Summary
Implement marketing plans and carry out marketing activities to support the brand identity and positioning. Development of thought leadership, connecting with the Clients and Markets Business Partners to address the LoS marketing and business development needs. Support sales efforts through marketing publications and collateral on business topics most relevant to the LoS/Industry/Proposition. 12 month FTC.Customer
Work closely with Industry and Proposition leaders to deliver their strategic objectives, and profiling activities
Deliver impactful and innovative campaigns across the region with a strong focus on digital content to resonate with our client
Abide and follow the brand of PwC Middle East and Strategy& ME in the region and ensure that the work is aligned to the overall corporate brand identity
Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning
Work with the Events team to professionalise and deliver high quality events
Work closely with the design team and agencies on contracted creative production
Embrace digital tools and improve our processes
Implement marketing training opportunities for partners and principals
Internal processes
Implement the regional marketing plan
Promote marketing activities in the region including enforcement of corporate branding and marketing strategies, implementation of branding guidelines in line with global corporate standards of the PwC network
Work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans
Work with the PR & Communications Team Lead on participation in marketing events, industry forums and conferences in the region, and the business development team on sales activities
Support in the measurement of the effectiveness of marketing campaigns and produce update reports for management
Work with the Account Drivers and Clients & Markets Director to incorporate relevant market trends and insights.
Support Marketing Team Lead in budget preparation
Ensure cost efficiency of all marketing activities
Adhere to the Marketing budget
Review business results and ensure the adherence of the marketing activities and plan towards achieving the plan
Responsible for people management including nurturing talent, coaching and counseling
Develop talent within the team by providing consistent direction and support to achieve targets/service level agreements
Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed
Establish a healthy work environment
Education
Degree educated
Language
Fluency in spoken and written English, proficiency in Arabic is an advantage
Overall Experience
5+ years of experience in the Marketing field
Specific Experience
Proven track record in a marketing function
2+ years of experience in the Professional Services Industry in a top tier big 4 firm specifically in PR, Communications or Marketing is an advantage
2+ years experience in a management capacity
Industry experience within the Middle East is preferred
Knowledge and Skills
In depth knowledge of Marketing and Branding principles
In depth knowledge of the Professional Services Industry, including latest market developments, best practices and trends
Strong knowledge of new and traditional marketing channels
In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East
Commercial awareness
Knowledge of business planning and budgeting
Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organization in diverse forums
Subject matter expertise in marketing and branding
Knowledge of monitoring effectiveness of marketing campaigns
Solid knowledge of corporate reputation and business ethics
Knowledge in online media, social media Marketing, and developing user friendly digital platforms
Excellent Marketing research skills and conducting competitive intelligence analysis
Good project management skills
Excellent leadership and interpersonal skills
Significant personal presence, enabling successful interaction directly with senior consultants, clients, and knowledge professionals
Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required: Degrees/Field of Study preferred:Certifications (if blank, certifications not specified)
Desired Languages (If blank, desired languages not specified)
Travel Requirements
Available for Work Visa Sponsorship?
Government Clearance Required?
Job Posting End Date