IFS - Marketing Industry Manager

• Work closely with Industry and Proposition leaders to deliver their strategic objectives, and profiling activities 

• Deliver impactful and innovative campaigns across the region with a strong focus on digital content to resonate with our client

• Abide and follow the brand of PwC Middle East and Strategy& ME in the region and ensure that the work is aligned to the overall corporate brand identity

• Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning

• Work with the Events team to professionalise and deliver high quality events

• Work closely with the design team and agencies on contracted creative production

• Embrace digital tools and improve our processes

• Implement marketing training opportunities for partners and principals

Internal processes 

• Implement the regional marketing plan 

• Promote marketing activities in the region including enforcement of corporate branding and marketing strategies, implementation of branding guidelines in line with global corporate standards of the PwC network

• Work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans

• Work with the PR & Communications Team Lead on participation in marketing events, industry forums and conferences in the region, and the business development team on sales activities

• Support in the measurement of the  effectiveness of marketing campaigns and produce update reports for management

• Work with the Account Drivers and Clients & Markets Director to incorporate relevant market trends and insights.  

• Support Marketing Team Lead in budget preparation 

• Ensure cost efficiency of all marketing activities

• Adhere to the Marketing budget

• Review business results and ensure the adherence of the marketing activities and plan towards achieving the plan

• Responsible for people management including nurturing talent, coaching and counseling

• Develop talent within the team by providing consistent direction and support to achieve targets/service level agreements

• Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed

• Establish a healthy work environment

Education

• Degree educated

Language

• Fluency  in spoken and written English,  proficiency in Arabic is an advantage  

Overall Experience

• 5+ years of experience in the Marketing field 

Specific Experience 

• Proven track record in a marketing function 

• 2+ years of experience in the Professional Services Industry in a top tier big 4 firm specifically in PR, Communications or  Marketing is an advantage

• 2+ years  experience in a management capacity

• Industry experience within the Middle East is preferred

Knowledge and Skills

• In depth knowledge of Marketing and Branding principles

• In depth knowledge of the Professional Services Industry, including latest market developments, best practices and trends

• Strong knowledge of new and traditional marketing channels

• In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East

• Commercial awareness

• Knowledge of business planning and budgeting

• Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organization in diverse forums

• Subject matter expertise in marketing and branding

• Knowledge of monitoring effectiveness of marketing campaigns

• Solid knowledge of corporate reputation and business ethics

• Knowledge in  online media, social media Marketing, and developing user friendly digital platforms

• Excellent Marketing research skills and conducting competitive intelligence analysis 

• Good project management skills 

• Excellent leadership and interpersonal skills 

• Significant personal presence, enabling successful interaction directly with senior consultants, clients, and knowledge professionals