BrazilCF establishes Middle East headquarters in Riyadh
CF has established its Middle East headquarters in Riyadh, Saudi Arabia. The launch of the regional headquarters comes as the firm continues to invest in expanding its offering in the region.
Headquartered in the United Kingdom, CF has supported more than 1,500 engagements in healthcare around the world, since its inception in 2013. In recent years, this has included a growing number of engagements across the GCC – as governments across the region look to modernise their healthcare sector.
In the Middle East, CF has worked with leaders from the healthcare, life sciences and government sectors, providing counsel on topics such as healthcare strategy, clinical transformation, population health management and data, digital and AI solutions.
Underscoring the firm’s long-term commitment to the region, CF has now established its Middle East headquarters in Riyadh. According to Hannah Farrar, the company’s CEO, this will position the award-winning firm to further “partner with governments and health systems in designing and delivering high-impact, data-driven solutions that advance population health at scale.”
Zahra Safarfashandi, CF’s Middle East lead partner, added: “The past decade has been truly transformative in Saudi and across the GCC and the scale of ambition and the rate of change show no signs of slowing. I have no doubt that the Middle East will become a global leader in health and care, and the lessons we are learning now will accelerate population health and longevity around the globe.”
Part of CF’s expansion in the region includes the recent recruitment of Joud Abduljawad. Joining CF as its chief medical officer in the Middle East, Abduljawa brings over two decades of experience in healthcare transformation, clinical performance management, patient-centred services, and healthcare redesign to the company.
Abduljawad noted: “The establishment of CF’s new office in Riyadh reinforces our commitment to the region and enables us to continue expanding the expert advice we can offer to the Middle East health sector. With a talented local team primed and ready to support clients with their toughest challenges, I’m incredibly excited about what the future holds!”
