MRM appoints Warren Davey as General Manager of Saudi business

Global customer experience specialist MRM has appointed Warren Davey as General Manager of its Saudi business.

Part of Interpublic, a $10 billion advertising and communications powerhouse, MRM has 35 offices across worldwide, including its headquarters in New York (US) and Middle East offices in the UAE and Saudi Arabia.

Operating at the intersection of agency and consultancy work, MRM helps its clients deepen and improve their customer relationships, offering capabilities across creative, branding, business advisory, content, CRM, commerce, and digital.

“Our role at MRM is to partner with our clients to build strong, lasting connections with long-term value,” explained Karim Slim, CEO of MRM in the Middle East and Turkey. “We understand what it takes for brands to grow in an evolving market.”

With the appointment of Warren Davey, MRM underlines its ambition to grow its business in the important Saudi market. Slim: “We recognise the scale, pace, and ambition of change underway in Saudi Arabia. Warren’s appointment strengthens our commitment to the Kingdom and brings onboard a leader who knows the market deeply and can help take our clients into the future.”

Davey brings over 25 years of international experience in commercial growth and brand transformation to MRM. His move is an ‘internal transfer’ – he crosses from FP7McCann, which is one of the 15 or so agencies part of the MCN (Middle East Communications Network), which in turn is a subsidiary of Interpublic.

At FP7McCann, Davey was a Business Director, based out of Riyadh. In Saudi Arabia, he has led integrated strategies across sectors including tourism, culture, education, entertainment – driving stronger audience engagement, brand visibility, and long-term impact. 

Previously, he held senior roles at McCann Worldgroup across Europe and the Americas, managing global accounts including UPS, American Airlines, and TUI Travel, while building high-performing teams and expanding integrated capabilities.

“Joining MRM at this pivotal time is an opportunity to contribute to a market that’s setting new global benchmarks in innovation and growth,” said Davey. “With deep local experience and a global lens, I’ve seen how insight-led, integrated marketing can drive meaningful impact. MRM’s unique combination of digital consultancy, creativity, data, and technology allows us to help clients scale with purpose and build enduring brand value in an ever-evolving landscape.”