Simon-Kucher appoints Huseyin Binzat to lead Consumer practice in the UAE
Simon-Kucher, a leading commercial growth and pricing consultancy, has strengthened its leadership team in the Middle East with Huseyin Binzat.
Appointed a partner in the Dubai office, Huseyin Binzat brings over 18 years of experience in strategy consulting and executive leadership to the firm. His expertise spans growth strategy, portfolio transformation, international expansion, and commercial acceleration. He works across the full consumer landscape from grocery and home retail to personal care, beauty, and electronics, supporting both private-sector leaders and public entities.
At Simon-Kucher, Binzat will lead the Consumer practice in the UAE market. In the region, the firm also has an office in Riyadh.
“It’s an exciting time to lead in a region where the consumer landscape is evolving rapidly,” said Binzat. “With rising expectations and accelerating digital change, we have a unique opportunity to help businesses transform, grow smarter, and deliver lasting impact.”
Before joining Simon-Kucher, Binzat served as Chief Strategy Officer and Board Member at Aydin Group, a diversified investment group with interests in consumer goods, healthcare, and financial services. Earlier in his career, he worked at strategy consultancy Bain & Company, where he delivered complex, multi-market engagements across the Middle East & North Africa and Eurasia region. He also worked at Accenture.
Marc Matar, Managing Partner of Simon-Kucher in the UAE, said: “Huseyin brings a rare combination of boardroom experience and frontline insight. His leadership will be instrumental as we grow our Consumer practice in the region and help clients realize their full commercial potential.”
Huseyin Binzat holds an MBA from INSEAD and a Bachelor’s in Industrial Engineering from Bilkent University. He is also an active investor in consumer tech ventures and a strong advocate for youth education and equal opportunity.
