Motaz Agamawi (PwC) launches new book ‘The Innovative Dinosaur’
Motaz Agamawi, a Partner and Chief Technology Officer of PwC in the Middle East, has released his new book ‘The Innovative Dinosaur’, offering executives and senior leaders a practical guide for how they can adapt, innovate, and thrive in today’s fast-changing digital world.
In a business world obsessed with speed, scale, and startups, The Innovative Dinosaur highlights how the most powerful innovation often comes from the most unexpected places. Author Motaz Agamawi explores how large, established organizations – often dismissed as too slow or outdated – can become the true champions of innovation.
The book’s central metaphor – the dinosaur – challenges the stereotype of large companies as slow-moving and doomed to extinction. Instead, it reframes them as resilient, resource-rich, and capable of transformation when equipped with the right mindset and tools. The Innovative Dinosaur also offers a compelling case for why the future of innovation may belong not to the fastest, but to the most adaptable.
Drawing on real-world case studies, interviews with global leaders, and decades of consulting experience, Agamawi outlines a practical roadmap for innovation inside complex organizations. Topics include:
- Building innovation ecosystems within legacy structures
- Balancing risk with operational excellence
- Empowering intrapreneurs and cross-functional teams
- Measuring innovation ROI without stifling creativity
- Leading cultural change from the inside out
Packed with over 50 case studies, 20+ business frameworks, and 70+ visuals, the book offers hands-on solutions for overcoming digital challenges. It offers actionable tools to rethink value chains, implement new business models, and uncover fresh revenue opportunities. A curated list of 250+ resources ensures continuous learning and application for long-term success.
With these insights, leaders of large organisations are handed the knowhow to help their company outmaneuver startups by leveraging their scale, talent, and trust.
Launched online and in bookstores, The Innovative Dinosaur is already gaining traction among executives, transformation leaders and consultants. In its first week, the book hit #1 New Release in Strategic Management and #1 New Release in Business Leadership on Kindle.
“This book is a must-read for any leader navigating transformation,” said one early reviewer. “It proves that innovation isn’t about being new – it’s about being bold, intentional, and deeply aligned with your purpose.”
About Motaz Agamawi
Motaz Agamawi is a leader in technology management, focused on driving cutting-edge solutions in the region’s tech landscape. He is a Partner and Chief Technology Officer at PwC in the Middle East and is a Board Member of the National Telecommunication Institute in Egypt.
