Bain & Company forms global AI partnership with Abu Dhabi’s Inception
Global strategy consulting firm Bain & Company has announced a strategic collaboration with G42 subsidiary Inception to bring productized, enterprise-grade AI solutions to organizations around the world.
Inception is an Abu Dhabi based company that designs and develops AI-powered products and enterprise business solutions. Key products in its portfolio include (In)Alpha, which supports investment decisions; (In)Climate, a meteorological platform; (In)Energy, a platform that helps optimize upstream and downstream energy operations; and (In)Business Suite, a set of products for procurement, human capital, business processes, customer experience and generative AI.
The collaboration between the two companies, which was signed on the sidelines of GITEX Global 2025, combines Bain & Company’s expertise in consulting and transformation with Inception’s products to help organizations deploy AI at scale and responsibly.
Led out the Middle East, the partnership has a global scope – leveraging Bain & Company’s footprint of 67 offices in 40+ countries.
Florian Mueller, EMEA leader of Bain & Company’s AI, Insights & Solutions practice said: “This partnership pairs Bain’s global capabilities with Inception’s UAE-born AI leadership and together signals the region’s next chapter in AI – locally rooted, globally relevant, and responsibly adopted. Our collaboration reinforces Bain’s commitment to the region and helps organizations modernize how they use data and AI: safely and at scale.”
Initial focus on investment domain
The partnership will kick off with a focus on the investment domain and the (In)Alpha product. (In)Alpha addresses investment workflows end-to-end, from sourcing through to due diligence, investor support, and post-deal monitoring.
“(In)Alpha combines Bain & Company’s experience with an AI-native platform built to amplify, not replace, human expertise and accelerate decision-making across the investment lifecycle. Together with Inception, we’re helping investors move faster, govern with confidence, and raise the quality of their decisions,” said Chuck Whitten, senior partner and global head of Bain Digital.
Ashish Koshy, the CEO of Inception added: “By pairing Bain & Company’s deep investor expertise with Inception’s AI engineering, we are bringing together two complementary strengths to transform how financial investors source, evaluate, and manage opportunities. This partnership demonstrates the practical value of AI and its ability to redefine decision-making at scale.”
Scaling
Building on the (In)Alpha collaboration, Bain & Company and Inception will expand their scope to include broader AI-driven enterprise applications that help augment teams, reduce manual effort, and boost efficiency.
According to a recent report from Bain & Company, booming demand for AI will see the market for AI products and services break through $1 trillion by 2028. Much of that growth is driven by Generative AI, although the most hype is currently going to Agentic AI.
