PwC and Strategy& partner with UnifyApps to advance AI transformation in Gulf region
PwC and its strategy consulting subsidiary Strategy& have signed a Memorandum of Understanding with UnifyApps to accelerate government and enterprise adoption of artificial intelligence (AI) across the Gulf region.
The collaboration brings together PwC’s and Strategy&’s sector expertise and transformation capabilities with UnifyApps’ agentic AI platform, creating a joint offering for organizations that want to adopt AI and Gen AI within their business.
Headquartered in the US, UnifyApps provides a platform that helps organizations become AI-native. Its horizontal platform connects systems of record, knowledge, and activity, enabling enterprises to find data, think with AI models, and act within business workflows – boosting AI-driven ways of working.
According to its own records, UnifyApps has thousands of pre-built integrations and an LLM-agnostic features that organizations can make leverage for their AI journey.
“AI is at the heart of economic competitiveness, and organizations across the region need to focus on solutions that deliver tangible operational improvements. Through this collaboration with UnifyApps, we will enable organizations to embed responsible, secure and scalable AI solutions that align with national digital transformation priorities,” said Hani Zein, Partner at Strategy&.
As part of the collaboration, PwC and Strategy& will provide sector expertise, regulatory insights and advisory capabilities to define AI use cases, governance frameworks and innovation roadmaps. UnifyApps will complement this with its AI-native platform, pre-built integrations and low-code tools to deliver secure, scalable AI solutions tailored to regional priorities.
Zein said that the partnership will strengthens the capabilities of PwC and Strategy& in delivering end-to-end AI transformation. Meanwhile, for UnifyApps, the tie-up sees the company work with one of the region’s leading transformation partners.
“Partnering with PwC and Strategy& allows us to bring our platform to organizations in a purposeful and practical way. Together, we are equipping teams to solve real challenges with tools that are intuitive, secure and built for the pace of today’s digital landscape,” noted Haitham Elkhatib, Co-Founder of UnifyApps.
