Brand Lounge named Branding Agency of the Year at Campaign’s awards ceremony
Hot on the heels of being named among the region’s leading marketing consultancies, Brand Lounge has now also been named ‘Branding Agency of the Year’ at the Agency of the Year Awards 2025.
Hosted by Campaign Middle East – a platform for the marketing, advertising, and media industry – the annual Agency of the Year Awards recognise the region’s top-performing agencies across categories including creative, digital, media, public relations, and production.
The ‘Branding Agency of the Year’ category culminated in a closely fought final between Brand Lounge (headquartered in Dubai), Influence Branding & Digital (a Saudi-based firm), and Yellow Branding Consultancy (based in Dubai).
Brand Lounge ultimately took home the top honour, recognised for a series of high-impact projects delivered over the past year. These included supporting the relaunch of Makarem Hotels for Taiba in Saudi Arabia, the rebrand of Vallé Adventure Park in Mauritius, the launch of Yemelix in Turkey, and its role in developing the identity for the Oman Cultural Complex.
“Over the past year, we led some of our most defining transformations to date,” said Hasan Fadlallah, Founder and CEO of Brand Lounge. “As we move toward our 20th year, this win fuels our commitment to expanding our impact across the region and building brands that create real, measurable value.”
Brand Lounge was also lauded for the impact delivered by its Academy, the quality of its thought leadership in the branding space, and its contribution to community initiatives.
“This recognition is meaningful because it validates the long-term vision we’ve built our brand consultancy on: growth grounded in differentiation, and ambition powered by a team that never stops raising the bar. Our success begins and ends with our people and partners. Their passion, discipline, and belief in what we do is the single driving force behind this achievement,” noted Fadlallah.
Zak McKinven, Chief Operating Officer, added: “This award is a testament to our methodology that’s proven to transform business; partnering with our clients to deliver growth. Always with the goal of strengthening and delivering strategic and creative excellence. It reinforces our trajectory, giving us further momentum as we continue to expand our presence and ambition in the region and beyond – with more to come in 2026.”
Earlier this year, Brand Lounge also notched prizes at the Transform Awards, which recognized its excellence in brand strategy and design, and was ranked among the leading marketing consulting firms in the Middle East.
