Dubai Institute of Design and Innovation partners with Brand Lounge for new course

The Dubai Institute of Design and Innovation, an academic institution for the creative sectors, has signed a partnership with Brand Lounge. Their joint goal: develop and launch the new ‘Brand Design’ course.

Founded in 2018, the Dubai Institute of Design and Innovation is a university that offers a range of courses and trainings for leaders and professionals in the creative industry. Its curriculum is designed by leading institutions, such as Massachusetts Institute of Technology and Parsons School of Design, and covers areas including strategic design, product design, multimedia design, and fashion design.

The new ‘Brand Design’ course, enriches the university’s curriculum and aims to provide students with deep understanding of brand identity creation, strategic positioning, and the dynamics of contemporary brand ecosystems.

The course is being developed in partnership with Brand Lounge, an award-winning branding consultancy.

Mohammad Abdullah, President of the Dubai Institute of Design and Innovation, said the partnership with the Dubai-based consulting firm will enable the university to build deep expertise in the field and immediately connect it with practical, real-world experience.

“Partnering with Brand Lounge allows our students to learn from professionals who live and breathe branding every day,” said Abdullah. “Courses like Brand Design bring critical market insights, applied strategy, and live case scenarios directly into the classroom — giving our students a competitive edge that goes beyond traditional academics.”

For Brand Lounge, the move is part of its recent expansion into learning & education services. “After more than two decades of building leading brands across the region and beyond, we saw education as a natural extension of our responsibility to the industry. This conviction led to the establishment of our Academy,” said Hasan Fadlallah, Founder and CEO of Brand Lounge.

“The forward-looking academic model and strong industry orientation of the Dubai Institute of Design and Innovation make the perfect partner for transferring real-world knowledge to the next generation and preparing them to contribute meaningfully from the outset of their careers.”