Who’s Who: Ali Hamza Navid, Head of Marketing at Business Line
Ali Hamza Navid is a marketing and communications leader with experience spanning technology, consulting, healthcare, and public relations. He is currently the Head of Marketing at Business Line, a leading technology, consulting and outsourcing company operating across the Middle East.
Based in Dubai, Ali works closely with senior leadership to drive brand advocacy, marketing effectiveness, and integrated go-to-market strategies to drive growth initiatives across the region’s markets – including the UAE, Saudi Arabia, Egypt, and Iraq.
His work spans multi-market operations, with a strong focus on strengthening brand positioning, thought leadership, and media engagement, delivering measurable commercial growth outcomes. He has deep expertise in brand strategy and marketing transformation, with a growing focus on AI-enabled marketing.
In his current role, Ali collaborates with global technology partners such as SAP to drive joint marketing initiatives and strategic positioning. Business Line is a leading SAP consultant and system integrator, and notably, the consulting firm was recently recognized by SAP as one of its fastest-growing partners in the MENA region.
Prior to joining Business Line, Ali served as Head of Corporate Communications and Branding at Abacus Consulting, where he led strategic communications, brand positioning, and corporate visibility, further strengthening his leadership across enterprise-level marketing and branding functions.
He also held a senior corporate communications and public affairs role at Ferozsons Laboratories, contributing to initiatives in the pharmaceutical sector.
Notably, he supported the market access launch of Remdesivir (from Gilead) – the world’s first FDA-approved Covid-19 treatment – during the pandemic in Pakistan. He also played a key role in forming and leading a corporate coalition for the elimination of viral hepatitis, bringing together global organizations including PepsiCo, Uber, Citi, Nestlé, and Abbott, where he led public affairs, stakeholder engagement, and campaign strategy.
These experiences have enabled him to operate at the intersection of marketing, communications, and strategic stakeholder engagement, particularly within complex, multi-stakeholder environments.
Earlier in his career, Ali built a foundation in digital marketing, working across campaign management, brand communications, and performance marketing before transitioning into broader leadership roles.
Ali Hamza Navid holds a Bachelor of Science degree with double majors in Economics and Political Science from Lahore University of Management Sciences (LUMS).
