PwC launches Google Cloud AI Experience Zone in Riyadh office

PwC has inaugurated its Google Cloud AI Experience Zone in Riyadh, a dedicated space designed to help organisations across Saudi Arabia accelerate AI transformations.

Located in Laysen Valley, PwC Middle East’s regional headquarters, the AI Experience Zone serves as a hub for clients to get hands-on experience with AI agents and workflows developed by PwC and Google Cloud, enabled by Gemini Enterprise.

The zone will host client events, workshops, and sector-specific demonstrations, helping them design and implement AI solutions that move them from pilot to practice with the right technical setup and organizational approach.

“With the launch of the Google Cloud AI Experience Zone in Riyadh, we are creating a space that helps organisations turn AI ambition into enterprise-wide adoption to deliver measurable value. The Google Cloud AI Experience Zone helps companies accelerate AI adoption, scale securely, and deliver impact.” said Bassel El Atab, Partner at PwC.

Abdul Rahman Al Thehaiban, Managing Director for Google Cloud for the Middle East, North Africa and Turkey, added: “To realize the full potential of agentic AI, organizations need solutions that bridge cutting-edge technology with industry application. Through the Google Cloud AI Experience Zone and our collaboration with PwC, we are helping Saudi organizations move from pilot to practice.”

“This hub allows leaders to explore how Gemini Enterprise and our full portfolio – spanning AI, data, and cybersecurity – address complex challenges to drive measurable impact.”