RedSeer signs strategic partnership with OC&C Strategy Consultants

10 October 2019 3 min. read

International strategy firm OC&C Strategy Consultants has teamed up with India-based consultancy RedSeeer – which has five offices worldwide, including a base in Dubai.

Ranked by Vault as one of the world’s retail & consumer goods advisories, international strategy firm OC&C Strategy Consultants has further extended its reach through a partnership agreement with RedSeer Consulting, an Indian-based management consultancy with five offices worldwide, including an outlet in Dubai. According to the terms of the agreement, Redseer and OC&C will work exclusively with each other across their respective markets.

“The coming together of OC&C and RedSeer is a real meeting of the minds,” OC&C’s International Managing Partner James George said of the new strategic partnership. “We are two leading consulting firms that share a common focus in consumer-facing industries with deep expertise in retail and consumer packaged goods. The OC&C – RedSeer strategic partnership will, therefore, allow us to provide more rounded services to our clients.”

According to George, who prior to being made managing partner led OC&C’s UK Consumer practice (one of four main focal points alongside TMT, private equity, and industrial products and services), the alignment will serve both firms’ inbound and outbound clients – “be it advising Asian brands on planning for international expansion or global businesses on penetrating the dynamic and rapidly growing Asian market.”

 RedSeer signs strategic partnership with OC&C Strategy Consultants

George continued; “OC&C works with some of the largest global brands and has deep expertise in international issues, whereas RedSeer boasts emerging and established regional brands among its client roster – many of whom are planning on international expansion.” According to RedSeer, the firm counts 90 percent of unicorns, leading investors and semi-government bodies among its clientele, and has since its founding completed over 2,000 engagements.

Established in 2009 and led by CEO Anil Kumar together with founding partner Kirti Saboo Bagaria (ex-Parthenon and McKinsey), RedSeer expanded in more recent years from its Indian base to international branches in Singapore and Dubai. Founded in the UK in 1987 (by ex- Booz Allen Hamilton partners Chris Outram and Geoff Cullinan), OC&C meanwhile operates from 12 offices across Europe, Asia and the Americas, but lacks a permanent Middle East presence.

“We are entering a new era with our strategic partnership with OC&C,” said RedSeer Middle East Managing Partner Sandeep Ganediwalla, who previously spent six years at Booz & Co. (now Strategy&). “Our hands-on Integrated research approach (IRA) to solve new problems and OC&C’s close collaboration will enable will enable us to develop deeper bench of the sector and topic expertise that enhances our ability to serve our clients on international mandates.”