Supply chain consultancy Miebach Consulting launches Dubai office

Miebach Consulting, an international supply chain consulting firm, has opened an office in Dubai. To head the new operation, the German headquartered consultancy has promoted Julian Maasmann.

Founded in 1973, in Frankfurt, Germany, Miebach Consulting today is one of the globe’s larger specialised supply chain consultancies, with 350 employees working from offices in over twenty countries. 

Following a number of years in which Miebach Consulting has been working in the region through its office in Dammam, Saudi Arabia, supported by resources from its European network, the consulting firm has now moved into Dubai to open an on-the-ground operation, its second in the Middle East. “Our supply chain engineering team in Dubai supports local and global companies and collaborates closely with our office in Saudi Arabia. The strategic positioning of this location benefits our clients in the entire Gulf region and extends our presence in Middle East, Africa and Asia” said Julian Maasmann, the Managing Director of the new office.

Maasmann has been with Miebach Consulting since 2012, and has led and contributed to dozens of projects in the FMCG, retail, manufacturing, fashion and automotive industries. His expertise lies is supply chain design and optimisation, warehouse design and material flow planning, make or buy, inventory optimisation, sales and operations planning and demand planning. In 2015 he first set foot in the Middle East for Miebach Consulting, working for a large client in the United Arab Emirates, and building on his track record, the firm has provided a clear vote of confidence in his capabilities by promoting him to head of the Dubai hub. 

Commenting on the outlook for the consultancy in Dubai and the Middle East, Maasmann said, “Dramatic growth in both regions during the past few years has significantly increased the need for cost-efficient and state-of-the-art supply chains and warehouses. Leveraring our deep expertise and industry experience, Miebach is well positioned to help clients optimise their supply chains.” 

Jürgen Hess, the firm’s CEO, added, “The goal of the internationalisation is to provide optimal consulting services to our customers within a worldwide network, and based on global standards. We are glad that our offered services are being well received in Dubai.”

In Saudi Arabia, the region’s largest consulting market, Miebach Consulting operates through a strategic partnership with local business advisory Xenel.