BrazilPwC's transfer pricing team and leader Mohamed Serokh lauded
PwC Middle tax partner Mohamed Serokh has been singled out as the Editor’s Choice pick in the International Tax Review’s European Tax Awards for 2020.
Noted for his progressive work throughout the region in the field of transfer pricing, PwC Middle East tax partner and transfer pricing leader Mohamed Serokh has stood out across two continents to receive this year’s Editor’s Choice award in the International Tax Review’s (ITR) European Tax Awards – further helping to bring home the regional Transfer Pricing Firm of the Year award for PwC Middle East.
Now into its 16th cycle, the European edition of ITR’s prestigious tax awards covers more than two dozen jurisdictions in Europe, together with regional awards for Africa and the Middle East. While overall the Transfer Pricing Practice Leader of the Year award went to EY’s EMEIA head Ronald van den Brekel, the editor’s choice recognition for Serokh is still a significant accolade among a crowded field.
“This award recognises the exceptional hard work, commitment to our clients, focus on quality, team collaboration and resilience demonstrated by all our TP team members across all our key markets,” Serokh said on LinkedIn. “For me personally, in such challenging and difficult times that we are all experiencing, it is a moment to reflect with great pride on how lucky I am to be part of this market leading team.”
Currently based out of PwC’s Dubai office, Serokh has been with PwC for close to fifteen years following an earlier stint as a transfer pricing senior manager with KPMG, and previously led the Financial Services Transfer Pricing practice for PwC in Switzerland. Now he oversees a team spanning the whole of the Middle East, which managed to claim the ITR’s Transfer pricing award from last year’s GCC winner KPMG.
“A great honour and an amazing achievement for our TP team to have won the prestigious International Tax Review’s 2020 Middle East Transfer Pricing Firm of the Year against great competition in our highly competitive and fast growing market,” Serokh stated.
“PwC ME TP Team – I am so proud of all of you! Thank you and congratulations to you all for making us the Middle East transfer pricing market leading firm.”
PwC Middle East’s transfer pricing win – and that of PwC's team in Turkey – also stood out for the Big Four firm in this year’s awards, with Norway the only other PwC country winner in the category.
Overall, Deloitte and Ernst & Young dominated across most of Europe, with the latter also claiming the regional Africa award. PwC was meanwhile named Tax Policy firm of the Year, while best Middle East tax firm went to Al Tamimi & Co.
