Hana Abu Kharmeh: ‘Emiratisation isn’t just a tick box exercise’

27 May 2021 Consultancy-me.com 6 min. read
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Emiratisation is one of the most important pillars of the UAE’s long-term vision, aimed at increasing the number of Emiratis in the job market and their contribution to the economy. But according to Hana Abu Kharmeh, HR Director of Serco Middle East, too many private sector companies are still seeing Emiratisation as a ‘tick box’ exercise.

Use of expatriate expertise and workforces has supported the rapid growth of now-international hubs such as Dubai and Abu Dhabi. But with the number of expats in the workforce vastly outnumbering Emiratis across the country, nationalisation is a key activity that all businesses in the UAE need to dive into, in order to give back to the country that has provided so many opportunities, supporting the next generation of national business leaders. 

In support of this, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and ruler of Dubai, announced back in 2019 the government’s plan to create 20,000 jobs for Emiratis in the private sector by 2023, especially in the banking, aviation, communication, insurance and property sectors. 

Hana Abu Kharmeh, HR Director at Serco

In order to achieve nationalisation, companies in the private sector should follow the next steps to ensure they’re on the right track: 

Identifying the issue

The problem is that nationalisation can be viewed by many organisations as a ‘tick box’ exercise. They are decreed by government regulations or the requirements of a given contract to recruit a local person and that is what they do. But, in doing so, they completely miss the entire point of nationalisation.

Simply recruiting someone to sit in a position by decree of the government or other business requirement undermines the talent available within the market and more so, completely avoids the core objective of nationalisation – the development of local people.

The right approach

It is important then, to approach nationalisation in a way that not only meets the goals of your business, but truly invests in the nationals that you recruit. Companies instead need to ensure that they develop the nationals they recruit and truly focus on building a future workforce and management team that consists of skilled, experienced and qualified nationals. 

Training is key
Training is key and is a facet of nationalisation that is the most often overlooked. To ignore training and development is to completely miss the point and is a disservice to the country that you have operated your business successfully and lucratively in.

By taking the time to source the right national for a given role and making the investment required to develop, train and qualify them, you will not only increase their capability to help your business grow but also their engagement in your business and its vision. A company that invests in its people is often much more successful than one that treats them as numbers and when it comes to nationalisation, that fact remains the same.

In addition, investment in training and development will help reduce your attrition rates and support achievement of nationalisation percentage goals that are sure to be increasingly higher as we progress further toward the goals of the respective visions of each Middle Eastern country. 

Supporting government companies
Nationalisation is also an activity that your business can support even without recruiting nationals directly into your company. As an example, should your business provide services to a largely national or even governmental company, you can adopt a programme similar to the ‘Transform, Train, Transfer’ model that has been designed and implemented numerous times by Serco in the Middle East. 

Put simply, the model uses Serco’s international expertise and capabilities to transform the operations of a client’s business and then provides comprehensive training to the nationals within it. 

This training enables the client and its nationals to continue operating to an international standard beyond the culmination of Serco’s contractual commitment to them, at which point all operational knowledge, equipment, training, certification and qualification is transferred into the client organisation. 

This approach enables nationalisation by proxy, developing and training Middle Eastern nationals on international ways of working and providing them with the tools and the skillsets required to operate without further support or intervention from international businesses. 

Attracting national skills to private sector
One of the hurdles to nationalisation within the private sector is that often, public sector careers can be more attractive to locals. This is both due to a sense of patriotic duty – commitment to the public sector is to directly support your country – as well as to the traditionally unattractive approach private sector companies have taken to training and development.

The solution is more collaboration and greater engagement between private sector employers, educational institutes and policy-makers from an earlier stage.  As for the private sector, their career paths need to be brought to the forefront and ensure that students are aware of the kinds of jobs private firms can offer them, indirectly supporting their country.

Additionally, real-life experience is invaluable. For example, through processes such as Serco’s internship programme, students are exposed to working in different areas of our business over a six-week period, thus broadening their experience to the vast number of opportunities that are available in the private sector.

Furthermore, Serco’s nationalisation and graduate programmes provide a framework for the continued training and development of nationals and offers a rotational programme, whereby graduates gain experience in functional, support and contract-based roles so they can find where they excel the most. 

In conclusion

Sustainability of skills, knowledge and experience within a nationalised workforce is the ultimate goal for governments within the region. The reliance on expatriate companies and workforces, to a point, is coming to a close and as such it is critical that we support the vision of nationalising key positions within our businesses whilst also successfully transferring knowledge into others.

Nationalisation is much more than just a tick box exercise and by investing, developing and training your nationals whilst transferring knowledge throughout local businesses, you support the goals of local government. The future is bright for the region and we – as international or expatriate businesses – need to continue to support the visions of regional government and continue the growth of this flourishing region.