France Pavilion to showcase purpose-driven innovation at Expo 2020

30 July 2021 2 min. read

In the run-up to the Dubai Expo 2020, the France Pavilion has commissioned Eurogroup Consulting to compile a 40-page research that showcases how some of France’s top industry players are embracing a purpose-driven strategy and innovation agenda. 

“Expo 2020 Dubai will host the world for 182 days, each one brimming with new experiences,” reads the official event website. The big-ticket conference – originally planned for last year but delayed due to the pandemic ­– kicks off in October, and aims to be a global forum for the exchange of innovative ideas on the future of business and human capital.

Many participating countries will have their own pavilion at the event – to showcase the best of their domestic industry and innovation. The French Pavilion has declared its intention to be an “agent of change” at the expo, tying in its business ideas with key themes of social responsibility – in line with the UN’s Sustainable Development Goals (SDGs). 

France Pavilion to showcase purpose-driven innovation at Expo 2020

French management consultancy Eurogroup Consulting has helped the Pavilion prepare a dossier for this ambition. The 40-page report – titled ‘Raison d’etre et innovation manageriére’ (loosely translated to ‘purpose and managerial innovation’) – was developed in collaboration with the ESSEC Chair in Managerial Innovation & Operational Excellence and the International Social Observatory.

The study showcases a series of inspiring testimonials from senior executives who have committed their company to a process of building their purpose – or raison d’etre. “These companies, often pioneers in the field, also illustrate the French breakthrough on subjects related to managerial innovation,” explained Eurogroup Consulting’s experts. 

Real stories of innovation and collaboration that contributed to society make up the bulk of the report – topped off with the strategic vision, operational changes, and range of challenges that are involved in building a purpose-driven business. 

Per the executives surveyed for the report, France’s growing SDG focus stems from the fact that environmental, social and governance issues can no longer be ignored – neither from a business perspective nor in the context of pressing challenges of climate change, social injustice and economic inequality. 

“For this reason, whether they come from the energy sector, insurance, telecommunications or even the cosmetics industry, the stakeholders questioned all welcome the approach to building their raison d'être and the actions that arise within their organisation to embody it,” concluded the report.