American-Ukrainian tech consultancy SoftServe launches in Middle East

17 September 2021 2 min. read

International technology consultancy SoftServe has opened a new office in Dubai, the firm’s first office in the Middle East and 36th worldwide.

A certified partner of among others Amazon, Google and Microsoft, SoftServe is a US and Ukraine headquartered company that helps clients across the globe with tech-driven change and advancement. The firm’s 10,000 employees (a milestone hit this summer) specialise in building software and applications, implementing systems, cloud migrations, the adoption of emerging technologies and IT support & operations.

Around three years ago SoftServe won its first client in the Middle East, and since then the firm has landed an increasing number of mandates – “mainly large conglomerate customers in the retail, finance, and energy sectors,” explained Volodymyr Semenyshyn, Executive Vice President EMEA at SoftServe.

American-Ukrainian tech consultancy SoftServe launches in Middle East

Having established solid ground, SoftServe has now opened an operation in the UAE, which Semenyshyn describes as a “key economic hub for the region.”

“The growing demand for software development and digital transformation in the Middle East, combined with Dubai’s reputation as a leading center for research and development in emerging industries and broad acceptance of new technologies, presents exciting opportunities to expand our portfolio,” he said. 

“Our new Dubai office will allow us to better support and develop our customers with technology and innovations around artificial intelligence, machine learning, and cloud-based solutions.” 

SoftServe’s latest hub will provide customers the full range of its services, from IT advisory and consulting to technology build, project management, implementation, and ongoing support. The focus will initially be on companies in the retail, financial services, oil & gas, and energy sectors.

One of the major clients the firm is currently working with is a large bank in Dubai. The tech consultancy helped the bank implement the Infinity DBX global banking platform from Temenos, including customisation of the system to include Arabic language support and to ensure compliance with EMEA banking regulations. The two companies are currently working on further improvements to the system and banking processes. 

SoftServe’s office is located at Building No. 16, Dubai Internet City, Dubai, United Arab Emirates.