Partners in Performance promotes Hassan Morsy to director

05 November 2021 2 min. read
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Middle East-based consulting leader Hassan Morsy has been promoted to the level of director by global management consultancy Partners in Performance. 

A partner since the beginning of last year, Morsy has been promoted to director and member of its global leadership team after close to twelve years with the firm. The promotion comes as former Partners in Performance MENA managing director Walid Fayad takes up office as Lebanon’s new Minister of Energy and Water. 

A Masters-holder in Science, Entrepreneurship, Business and Innovation from Canada’s McMaster University, Morsy first joined Partners in Performance in Toronto as a business analyst in 2010 following a period as a research assistant. From there he has steadily risen up the ranks, crossing to the firm’s UAE office as a principal after 2017, and today serves the public and private sector on largescale projects and implementations.

Hassan Morsy, Director, Partners in Performance

“We are pleased to announce Hassam as our Director in our Middle East and North Africa region,” the firm stated in a post to LinkedIn, noting his more than a decade of diverse international experience in driving transformation in the public and private sectors. “Hassan is a great role model and advocate for our people, and someone who truly lives and breathes our firm values.”

 Morsy joins Bernhard Hartmann in the regional directorship team after Hartmann’s recruitment earlier this year, and is somewhat unusual among his senior global colleagues in developing his consulting talents wholly in-house. Celebrating its 25th anniversary this month, Partners in Performance was founded in Australia in 1996 by Skipp Williamson – who is considered one of Australia’s most powerful consultants – after five years spent at McKinsey.

Since then, as the consultancy has expanded to more than a dozen offices all over the world, there has been a focus on bringing in highly experienced consultants from tier one and two management firms. Hartmann for example joined after three years with Oliver Wyman, heading up its regional energy team, before which he spent almost two decades with Kearney (formerly A.T. Kearney) across the US, Europe, China and Middle East. 

Former Partners in Performance MENA managing director, Walid Fayad – who was named as Energy Minister in a troubled Lebanon’s new-look cabinet in September – is another case-in-point, bringing a two decade background between McKinsey, Booze Allen Hamilton and Booz & Company when he joined the firm at the beginning of 2019.

Yet, while the firm likes to target big-league talent, the original raison d’etre for its founding wasn’t to emulate the leading management consultancies, but to provide a point of difference which would prove to be well ahead of the game. After her time at McKinsey in the mid-90s, Williamson felt that delivering clever strategy alone wasn’t enough when businesses would fail in its implementation, and that clients needed support throughout the whole process.