Sushil Jethaliya regional leader of tech consultancy TO THE NEW

International technology consultancy TO THE NEW has named Sushil Jethaliya as the Business Unit Head of its Middle East operation.

Founded in 2008, TO THE NEW is an Indian-origin tech consultancy with over 2,000 professionals across offices in Delhi, Dubai, New York, and Sydney.

The firm launched in the Middle East around five years ago, and has since worked with over 25+ clients in the region, providing digital engineering, UX/UI, cloud consulting, tech innovation and data engineering services.

Based in Dubai, Sushil Jethaliya will lead the firm’s team of digital consultants, engineers and technologists in the region, and spearhead its growth agenda. “I am looking forward to expanding TO THE NEW’s footprint in the Middle East market by being a partner of choice for our clients in their transformation journeys.”

An industry veteran, Jethaliya brings with him over two decades of professional services and IT experience to the role. He previously served Infosys for over 19 years across various roles, most recently responsible for driving new business development and leading account growth across UAE, Kuwait, and Oman.

According to a press release from TO THE NEW, Jethaliya “successfully spearheaded Infosys' growth across various industry verticals, most notably in the public sector” where he played a key role in “acquiring several public sector clients and delivering some of the most noteworthy countrywide initiatives for the UAE federal government.”

Welcoming him aboard, Narinder Kumar, COO of TO THE NEW, said, “Sushil is a deeply experienced leader with a proven track record of working closely with customers to identify solutions and solve their business challenges. We are excited to welcome him to our leadership team.”

Asked how he believes the firm differentiates itself in a crowded market, Jethaliya said: “TO THE NEW carries a perfect blend – the agility of a start-up and the maturity of tech giants. This is what clients expect in a highly dynamic business environment and rapidly evolving technology advancements.”