BrazilRedhill installs Anit Kurian as Middle East and Africa leader
Asian communications consultancy Redhill has appointed Anit Kurian as Managing Director of its Middle East and Africa division.
Kurian has been tasked with overseeing Redhill’s still relatively fresh team and client portfolio in the region. The Singapore-headquartered consultancy launched in the Middle East in the summer of 2021, and has since commenced work for several Asian clients with a presence in the region, and bagged a number of local clients.
“Growing our presence in the Middle East is an important pillar of our global growth strategy,” said Jacob Puthenparambil, the CEO of Redhill.
Dubai-based Kurian brings nearly two decades of experience leading clients in different markets and industries having worked at global communication agencies such as Golin and Burson-Marsteller in the Middle East region, and Archetype in India.
“I have had the privilege of designing and managing integrated campaigns for clients, blending community management, multimedia content, performance audits, and strong traditional media outreach,” said Kurian of his track record.
He will now leverage this experience to oversee the firm’s engagements for current clients including Nespresso in Saudi Arabia (in partnership with an affiliate based in the Kingdom), market research firm GfK, and Al Soukya International Company (a distributor of coffee equipment). The firm also works for venture capitalist 500 Startups.
Pranav Rastogi, a Managing Director at Redhill added: “Anit brings extensive management and communications experience to the table across multiple countries and verticals.”
Kurian takes the reins from Tarek ElMoukachar, who led the launch and the setup of the office. A communications professional of over 15 years, ElMoukachar departed to take on the role of communications manager at NEOM.
In 2021, Redhill managed to book stellar growth, growing its fee income by almost 50% and adding circa 60 employees to its ranks, lifting its headcount to over 120 staff.
