Nissan executive Hussein Dajani joins Deloitte Digital as partner

25 February 2022 2 min. read
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Deloitte Digital has bolstered its team in the Middle East with Hussein Dajani, who has been appointed a partner in the firm’s Advertising, Marketing and Commerce practice.

Joining the Big Four firm from the world of automotive, Dajani brings over two decades of experience gained in industry and at the agency side to the firm. He joins Deloitte Digital in Dubai at the start of April.

In his current role, Dajani is the General Manager Digital & Customer Experience Transformation at Nissan for the Middle East, Africa, India, Pakistan, Turkey and Oceania region. In the position, he oversees the car maker’s digital client-facing operations in around 85 markets.

Hussein Dajani, Partner, Deloitte Digital

During his close to five years at the helm of the function, the Lebanese-origin executive led some of the most dramatic customer transitions the Japanese automaker has underwent in recent times. His contribution to the transformation agenda didn't go unnoticed – last year, he bagged the AMIEO Chairperson Nissan Way Award in recognition for his senior leadership.

Earlier in his career, he held several leadership roles at WPP and Publicis in the region, and served TBWA Worldwide (part of Omnicom Group), J. Walter Thompson and Leo Burnett. His roster of clients at the agency side includes the likes of HSBC, STC, Vodafone, Nokia, UAE Prime Minister's Office, Abu Dhabi Grand Prix Formula 1, Etihad Airways, and Visa.

Now at Deloitte, Dajani will focus on helping the firm’s client navigate challenges and opportunities in the fast-evolving marketing and marketing technology space. “Deloitte Digital is an organisation I have been eagerly looking forward to being part of for many years now,” he said.

Anchored in the heart of one of the largest consulting firms in the world, Deloitte Digital defines a new model that blends the strengths of agencies with traditional consultancies, by combining the creative and digital capabilities of their studios, and the broad reach of an advertising agency, with the technical experience, deep business strategy and relationships of the world’s largest consultancy to create something that is so much more than the sum of its parts.”

“I look forward to imagining, delivering and running the future by contributing to offerings that are tailored to each client’s unique needs and goals.”

Launched in 2012 in the US, Deloitte Digital today has teams and studios in over 30 countries. According to AdAge estimates, the firm’s revenue (including the revenue of subsidiaries Acne and Heat) exceeds $8 billion.