Like Digital & Partners names Dubai-based Karl Escritt as CEO

Digital services company Like Digital & Partners has appointed its Middle East boss Karl Escritt as the firm’s new chief executive officer.

Founded over a decade ago in London, Like Digital & Partners is a digital agency that supports clients with online-focused services including branding, website design and build, e-commerce, technology, and content marketing. The firm specialises in the luxury, fashion and hospitality industries.

Building on its best year in history (Like Digital & Partners doubled its revenues last year), the partner team of the digital firm have set an ambitious growth agenda, with the Middle East an integral part of its plans.

Like Digital & Partners has been active in Dubai for years serving a client roster including Chalhoub, Majid Al Futtaim and Atlantis The Palm, and is on the verge of opening a Riyadh office later this year.

“We’re aiming to embark on a five-year global journey of growth and diversification into new revenue fields as well as a broader remit within the realms of customer journey and engagement,” explained co-founder Richard Mogendorff.

Spearheading the company’s strategic direction as CEO is now Karl Escritt, who has been with the firm since its early days and most recently was the Executive Creative Director. After serving Like Digital & Partners for six years in London, Escritt relocated to Dubai early 2019 to lead and help grow the Middle East operation.

Escritt leads a team of around 50 staff, 20 of which are based in the Middle East. He brings over two decades of digital marketing and creative experience to the role, with core expertise in e-commerce, omni-channel and experience design. Earlier in his career he worked for Publicis Sapient and held roles in industry.

Commenting on the appointment, Escritt said: “The pandemic created a seismic shift in consumer habits. There was only one place to purchase luxury goods, food and everything in between, and that was online. Companies and industries responded in turn by improving their digital offering to better serve customers, and some even accelerated their digital transformation by months and years to capitalise on demand.”

“It’s already proved a worthwhile move with the e-commerce sector booming and increased consumer confidence for shopping online, and I look forward to helping many more brands navigate this shift.”