Changi Consulting joins Salesforce practice of Publicis Sapient

18 August 2022 2 min. read

Changi Consulting, a Dubai-based Salesforce partner, has joined forces with Publicis Sapient, one of the globe’s larger digital transformation consultancies.

Since its founding in 2010, Changi Consulting has grown into one of the region’s leading Salesforce partners. “We’re Salesforce’s longest-running partner in the UAE and pride ourselves on our very high customer satisfaction score [9.89 out of 10] on Salesforce’s AppExchange,” said company founder Ghassan Chkaiban.

Chkaiban launched the firm after previously gaining years of experience with the Salesforce system, and believed there was a clear opportunity to build a pure-play Salesforce implementation partner dedicated to the Middle East.

“We build and deliver cloud-based solutions focused on helping businesses accelerate, automate and optimise their operations. We’ve successfully delivered more than 400 projects across the GCC and wider MENA region for over 120 clients across retail, consumer goods, automotive, health, telecommunications and financial services.”

Changi Consulting is now continuing its journey under the wings of Publicis Sapient, which ranks as one of Salesforce’s leading consulting partners globally with over 1,800 projects under its belt.

Nigel Vaz, the CEO of Publicis Sapient, said: “Changi Consulting is a strategic acquisition for Publicis Sapient, further expanding our Salesforce partnership globally.”

Further reading: CEO Nigel Vaz on Publicis Sapient’s 30th birthday.

The bolt-on also expands Publicis Sapient’s presence in the Middle East, which is managed through an office in Dubai (Changi Consulting is similarly based in Dubai). “This acquisition serves as a next step for our strong growth in the Middle East region,” said Vaz.

The move comes at a time of growing M&A activity in the Salesforce domain, on the back of booming demand for Salesforce services. According to research from Equiteq, the global Salesforce ecosystem – composed primarily of professional services firms – will more than triple in size by 2026.

Consulting majors Accenture, Deloitte and PwC have been particularly active in the space, buying companies in the Americas, Europe, India and Australia, among others, while McKinsey in May purchased Spanish Salesforce partner S4G Consulting, and Dentsu last month closed its acquisition of Salesforce consultancy Pexlify.

Meanwhile, for Changi Consulting, the deal will enable the firm and its 35-strong team to “add exponential value to its customers” and “become one of the partners of choice for some of the world’s top brands,” said Chkaiban.

“Changi and Publicis Sapient each have more than a decade of partnership with Salesforce, well-aligned expertise across diverse industries and a shared commitment. We look forward to the next chapter together.”