Incubeta launches offices Riyadh and Jeddah to drive Saudi ambitions

Google marketing partner Incubeta has doubled down on its ambitions in Saudi Arabia with the launches of two new offices in the country, as part of its expansion plans across the wider MENA region.

“Fueled by Vision 2030, the Saudi market is currently rocketing to new heights. We believe that building a presence in Saudi Arabia is key for Incubeta to be able to capitalize on the explosive growth that the country is witnessing,” said Yusif Amman, who has been appointed to head the fresh Saudi operation.

Up until recently serving the Middle East as well as Saudi market from its hub in Dubai (formerly Bruce Clay), Incubeta provides marketing, technology, data and creative services to clients across sectors, with a focus on the Google Marketing platform.

The firm’s Saudi headquarters will be located in Riyadh, where the company will focus primarily on government clients. The office in Jeddah will support the private sector, and will allow Incubeta to keep up with the Kingdom’s megaprojects along the Red Sea coast. Clients known to sit on its roster include McDonald’s, Public Investment Fund, and Walima.

“Saudi Arabia is a very exciting place to do business. Given our recent client acquisitions, we have decided to fully mobilise a local team to better support our partners on the ground,” said Neal Patel, Managing Director at Incubeta Middle East and North Africa.

“With operations in Saudi Arabia we can provide our local clients with fully-integrated, end-to-end digital services and access to Google Marketing Platform solutions.”

“In Yusif, we have a Managing Director who knows the Saudi market and is able to deliver results consistently.”

Amman added, “With the strategic solutions and skills that Incubeta provides, we are fully confident of the positive impact that we will continue to make in the digital marketing landscape of the Kingdom.”

Globally, Incubeta has a team of over 800 staff working from 22 offices worldwide.