BrazilAkhom Consulting lands Ibiza’s Ushuaïa Beach Hotel as a client
Spanish luxury hotel chain Palladium Hotel Group has appointed Akhom Consulting as its commercial representative in the Middle East market.
Born in the late 60s, Palladium Hotel Group is a Spanish hotel chain that today operates with around 40 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Italy and Brazil.
While the group’s nine brands cater to different consumer segments, the focus is on clientele seeking a high-end lifestyle and luxury experience. Teaming up with Akhom Consulting, Palladium Hotel Group aims to grow its branding in the Middle East, and draw a larger number of clients from the region to its hotel resorts.
Commenting on the collaboration, Akhom Consulting’s managing director Mouhamed Abdulkhalek said: “We will work alongside Palladium Hotel Group to develop market access strategies to ensure sustainable growth and positioning in an increasingly competing business environment.”
“Our approach will focus on direct activities to maximize the results in the shortest period by identifying the trends in the highly competitive travel and tourism industry, and reacting with in-depth knowledge, expertise, and stamina.”
Operating out of the Middle East since 2017, Akhom Consulting is a consulting firm that specialises in helping travel & tourism organisations with beefing up their commercial performance and streamlining their commercial operations. The firm provides counsel, and also offers representation services across the Middle East.
“We have a team of experts specialized in the specifics of the Middle East region, aware of the potential and capabilities of this region with great coverage of twelve countries,” said Abdulkhalek.
The brands of Palladium Hotel Group are: Grand Palladium Hotels & Resorts (present in all six countries), BLESS Collection Hotels (Madrid and Ibiza), TRS Hotels (present in Ibiza and the Caribbean), Hard Rock Hotels (in Ibiza, Tenerife and Marbella), Palladium Hotels (a 4-star chain), as well as Fiesta Hotels & Resorts, Only You, and Hotels Agroturismo Sa Talaia.
Although active in just one location, the best-known brand of Palladium Hotel Group among the wider public is Ushuaïa Beach Hotel in Ibiza. Every summer, many of the world’s top DJs visit what is considered by many as the top party spot in Ibiza for a gig. recent years, the likes of David Guetta, Martin Garrix, Dimitri Vegas, Hardwell, and Tiësto have all performed at Ushuaïa Beach Hotel.
