PROCAPITA leaders to speak at HRSE HR Summit & Expo in Riyadh

10 June 2023 2 min. read

The region’s largest human capital and people management event kick offs next week in Saudi Arabia, with PROCAPITA serving as platinum sponsor of the flagship event.

Held in Riyadh, the HRSE HR Summit & Expo will bring together over 4,000+ professionals from across the Middle East’s human resources scene to discuss the latest trends and development in the landscape. Meanwhile, over 50 service providers will be present at the event showcasing their latest insights and solutions.

Headline speaker of the HRSE HR Summit and Expo is Dave Ulrich, one of the world’s top researchers and business speakers and a guru in human resources, who will deliver a masterclass in the run-up to the two-day event.

PROCAPITA leaders to speak at HRSE HR Summit & Expo in Riyadh

Other notable speakers that will deliver keynotes and contribute to workshops include Saudi ministers, top ranked Saudi government officials, chief human resource officers from companies such as Coca Cola, IKEA, Chalhoub Group, STC and the sovereign PIF Fund, and subject matter experts – with two leaders from PROCAPITA also among the line-up.

One of just three platinum sponsors of the event, PROCAPITA is a leading consulting firm specialised in human capital topics. The firm’s CEO, Mohammad Abu Al-Rob, will contribute to the workshop ‘Executive Remuneration Key Trends & Common Practices’, while Amir El-Assaad, General Manager of subsidiary Thomas, will share his expertise in the session titled ‘The Power of Psychometric Assessments’.

“We look forward to engage with industry leaders and share our valuable insights with delegates, visitors, and exhibitors,” said the firm in a statement.

About PROCAPITA’s speakers

Mohammad Abu Al-Rob is a distinguished business leader with over 20 years of expertise in human resource management and technology. Throughout his consulting career, he has significantly contributed to the HR community in the Middle East, launching ventures such as PROCAPITA and ZENITHR to disrupt the industry.

His specialties span organization structuring, strategy development, rewards, talent development, and HR technology, with experience across industries like financial services, real estate, technology, media, and consumer goods.

Abu Al-Rob holds an MBA from IMD Business School, a certificate in Strategy Execution from INSEAD Business School, with a certificate in Crisis Management from the Swiss Armed Forces.

Amir El-Assaad is the General Manager of Thomas and ZENITHR in the Middle East & North Africa region. For the last 17 years, he has been working closely with clients from different sectors to make sure that they take the maximum benefits of using assessment tools. He also partners with clients on topics including behavioral profiling, emotional intelligence, and capability building.

A certified trainer, consultant and assessor, El-Assaad holds an MBA degree from Hult International Business School in the United States.