Atos brings partnership with Dynatrace to Middle East region

14 August 2023 2 min. read
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Global IT services firm Atos has brought its partnership with Dynatrace to the Middle East region.

Headquartered in France, Atos is a worldwide operating IT consulting and services group with 110,000 employees. Atos has been active in the Middle East since 2000, when the firm entered the region through an acquisition in Saudi Arabia.

US-listed Dynatrace is a provider of software that helps organisations accelerate their digital transformation efforts. The platform facilitates automation of business processes through digitisation, cloud, AI-driven operations, and security.

Atos brings partnership with Dynatrace to Middle East region

Commenting on the value of the partnership, Marc Veelenturf, CEO for Middle East and Turkey at Atos said: “We believe technology should be purpose-built and our extensive partnership with Dynatrace has put these words into action globally. We want to replicate our global success within the Middle East region. This region has the promise and potential of being at the forefront of propelling digitisation to new heights.”

As part of the agreement, Atos will help organisations in the region with implementing Dynatrace solutions. Globally, the firm holds Dynatrace partner certifications covering AI Operations, Intelligent Observability, and ITSM/ITOM, and its Middle East arm is in the process of building such capabilities as well.

“Dynatrace’s capabilities can empower organisations to digitise their end-to-end IT landscape, right from applications and infrastructure to their customer journeys,” said Veelenturf. “Our partnership with Dynatrace bridges regional customer needs with the right solutions for desired outcomes through easy accessibility, so that milestone developments can be achieved effortlessly.”

The move comes amid a boom in digital transformation spending in the Middle East. Figures from the latest IDC forecast reveal that digital transformation investments in the Middle East, Turkey, and Africa (META) are set to more than double across the 2021-2026 period – accelerating at a CAGR of 16% over the five years, and topping $74 billion in 2026.

Hani Hannoun, Regional Director at Dynatrace, commented: “We are excited for the next chapter in our partnership with Atos and are looking forward to being instrumental in shaping the business landscape of the Middle East region together. We have a strong presence in the region, and now is the right time to grow stronger and demonstrate our capabilities and expertise as a trusted advisor to our customers as they advance in their digitisation efforts.”