Netzero named Saudi Arabia's most promising tech start-up by KPMG

11 September 2023 1 min. read

Netzero has been named Saudi Arabia’s most promising technology start-up by KPMG’s Tech Innovator competition.

Organised in countries worldwide, KPMG’s Tech Innovator competition recognises start-ups that leverage technology to stand out from incumbents or even disrupt their sectors.

The Saudi edition of the competition, which was held in 23 countries, has now been won by Netzero, a start-up that helps Saudi organisations with offsetting their carbon emissions by streamlining nature-based solution deployment and afforestation in a cost effective and transparent manner.

Netzero named Saudi Arabia's most promising tech start-up by KPMG

Netzero battled it out in the final versus six other start-ups: BuildNow, CarTrust, Lendo, Munjz, Rology, and Silky Systems. The finalists were selected from a cohort of 70 start-ups that entered the competition.

To select the final winner, KPMG assessed six criteria, namely disruption and innovation, market potential, customer adoption, market traction and marketing, long-term potential, and pitch quality.

“Netzero competed in a strong edition,” said Samer Abdallah, Head of ICT Sector at KPMG in Saudi Arabia and judge chair, “and stood out for its innovative approach for helping solve environmental challenges.”

According to Mohammad Alkhalid, Founder of Netzero, the firm’s solutions can “support climate action by promoting a greener ecosystem in harsh environments.”

Alongside eternal fame, Netzero will in November during the Web Summit in Lisbon (Portugal) represent Saudi Arabia in KPMG’s global Tech Innovator competition, pitching against the winners of the 22 other local editions.

Other finalists will come from: Australia, Brazil, China, Colombia, Denmark, Finland, Germany, Ghana, India, Ireland, Japan, Kenya, Mexico, Netherlands, Nigeria, Portugal, South Africa, Sweden, Taiwan, United Kingdom, United States and Vietnam.