Artefact promotes Oussama Ahmad to managing partner

International data consultancy Artefact has promoted Middle East-based Oussama Ahmad to Managing Partner and a member of the firm’s global management echelon.

Having joined Artefact in 2019 following a career at tier-one strategy consultancies, Oussama Ahmad has been a key driver of Artefact’s growth story in the region.

Launched in 1998, Paris-headquartered Artefact is a consulting company specialised in tech-driven marketing and data transformations. The firm’s 1,200-strong team in 16 countries works at the intersection of management consulting, marketing and data science.

In the Middle East, Artefact operates with three offices, located in Dubai (United Arab Emirates), Riyadh (Saudi Arabia), and Beirut (Lebanon). The team of 150 professionals in the region is led by ex-McKinsey man Rahul Arya, who has been working closely with Ahmad over the past years to deliver its growth agenda.

“Oussama is not just a ‘data enthusiast’ but also a ‘data evangelist’, firmly believing in the transformative power of data and AI across industries,” said Arya. “We’re thrilled to announce his new role as Managing Partner and Global Lead of the Travel, Tourism & Transportation practice. With confidence, we anticipate Oussama to play a pivotal role in Artefact’s next phase of growth.”

Vincent Luciani, CEO of Artefact, added: “We have been notably impressed by the accomplishments of Oussama during his tenure at Artefact. In his new role as Managing Partner, I am confident that he will serve as an inspiring figure for both our colleagues and clients.”

Since joining the consulting firm, Ahmad has spearheaded numerous large-scale data transformations across the MENA region, specialising in data and AI strategies, big data platforms, data and AI use cases, and AI factories. His focus is on clients in the Travel & Tourism, Hospitality, Real Estate, Telecommunications, and Energy & Utilities sectors.

Earlier in his career, he gained over a decade of strategy consulting experience at Oliver Wyman and Strategy& (including predecessor Booz & Company), which he joined straight after university in his native Lebanon.

Last year, Artefact was named one of the Middle East’s leading consulting firms for marketing and data science.