Atos launches Sports Technology Centre of Excellence in KSA

07 March 2024 Consultancy-me.com 2 min. read
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Atos has launched a new Sports Technology Centre of Excellence in Riyadh, bringing its leading global track record in the sports arena to the Middle East.

The official worldwide IT Partner of the Olympic Games and Paralympic Games is ramping up its sports-focus in the Middle East. Notably, Atos also is the Official Technology and Digital Services Partner of the European Games until 2027 and the Official IT Partner for Europe’s football association UEFA until 2030.

“We are delighted to launch our Sports Technology Centre of Excellence in Saudi Arabia,” said Marc Veelenturf, CEO Middle East and Turkey at Atos. “Drawing upon our best-in-class digital tools and IT solutions, the centre will become the technology epicentre for major events and digital sports innovation in the region.”

Atos launches Sports Technology Centre of Excellence in KSA

The new centre will develop cutting-edge technology applications to benefit athletes, fans and the sports movement in Saudi Arabia. The hub will also help governments and private sector organisations with insights, thought leadership, and a range of services that support the organisation of major sporting events.

“The Sports Technology Centre of Excellence will provide major events with seamless technology, orchestrating flawless operations and secure data flow. Our unique track record in sport includes over 25 Asian projects such as the Olympic Games, and Asian, Arab and Gulf Games,” said Javier Escudero from Atos.

The solutions of Atos serve as the backbone, enabling organisers to captivate audiences worldwide while ensuring reliability and precision behind the scenes.”

Fellow Atos leader Mutaz Salem added: “Atos will enable major projects to become pioneering, future-proof smart destinations rooted in tradition, sport and culture with strong expertise and experience.”

According to the latest Top Consulting Firms rankings from ConsultancyME, Atos is among the leading group of consultancies in the region’s sports sector, alongside ten other peers including Deloitte – the IOC’s official consulting partner for the Olympics.

The launch comes at a time when Saudi Arabia is lifting its standing on the global sports stage. In line with Vision 2030, the Kingdom aims at become a destination that hosts the world’s most prestigious international sporting events. Recent deals have upped the nation’s footprint in football, Formula 1 racing, tennis, golf, and snooker, among others.

Meanwhile, over in Europe, Atos is busy preparing for the 2024 Olympic Games in Paris.