Prosek Partners enters Middle East with Abu Dhabi office

International marketing and communications agency Prosek Partners has launched a new office in Abu Dhabi, marking its arrival in the Middle East.

New York headquartered Prosek Partners has been in business since the early 90’s, providing communications solutions to financial and professional services companies (including several tier-one consultancies).

The firm’s 325 employees support clients with communications, media relations, thought leadership, social media, public affairs, investor relations, content creation, and special situations such as crisis or acquisitions.

Through its new office in Abu Dhabi, located in financial centre Abu Dhabi Global Market (which also houses the likes of Roland Berger and Zanders), Prosek Partners aims to build a position in the region, as well as better serve its existing clients across the Gulf and wider MENA region.

“As the regional hub for institutional finance, Abu Dhabi is a logical next step in our global expansion plan,” said Jennifer Prosek, Managing Partner at Prosek Partners.

The new hub will serve clients across the firm’s portfolio, including asset and wealth management, commercial and retail banking, investment banking, legal, financial technology, venture capital, insurance, cryptocurrency and more.

To lead the Middle East operations, Prosek Partners has hired Diana Estupinan as Managing Director and Head of MENA. She joins from rival Instinctif Partners, where she served as Chief Operating Officer and Chief Client Officer for the Middle East. Earlier she also worked for Hill+Knowlton in the UAE.

In her new role, Estupinan will be responsible for developing integrated communications and investor relations programs for local and international clients in the Middle East, as well as leading the firm’s business development, hiring and growth strategy in the region.

“I’m delighted to join Prosek Partners and drive the firm’s growth and operations in the Middle East. The firm’s extensive client list of global financial and professional services firms is unrivalled, and the opportunity to build sophisticated communications strategies to support their growth in the region is vast. As one of the preeminent financial centres in the Middle East, ADGM is a prime location to serve these clients.”

Other offices of Prosek Partners are based in the US (New York and six others), UK (London), and South Africa (Cape Town).