Strategic Gears takes the stage at 11th Change Management Conference

The annual Change Management Conference has returned to the Middle East, with the 11th edition hosted in Saudi Arabia. Strategic Gears was one of the event’s key partners.

A gold sponsor of the event, Strategic Gears played a key role in shaping the agenda and discussions. The leadership team of Strategic Gears was present at the event’s exhibition area with an own booth, where Strategic Gears shared knowledge and insights with attendees including government officials and private sector leaders.

Associate Partner at Strategic Gears, Fatima Elmubarak, meanwhile took the stage to provide a presentation titled ‘Organization Culture & Change Management: An intersection or Parallelism?”

During her keynote, El-Mubarak outlined why organizational culture is paramount for the implementation of successful change management.

With the aim to add bespoke value to attendees, Strategic Gears hosted a ‘Business Clinic’ during the event – an hour of free consulting sessions that provided leaders with tailored advice to help them achieve and overcome the obstacles they encounter in their own practice.

The 2024 edition of the Change Management Conference was held in Riyadh on April 24 and 25 and was led by the Middle East chapter of the ACMP, a global association for change management professionals.

This year’s theme was ‘Achieving Change Success’, delegates included CxOs, (senior) managers and expert professionals from the public and private sector.