Leandra Meintjes CEO of marketing consultancy Proven 360

Regional marketing consultancy Proven 360 has appointed Leandra Meintjes to CEO.

In her new role, Leandra Meintjes will oversee the strategic direction of Proven 360, client networks and future growth. She leads a team of close to 20 staff, most of which have joined under her previous remit.

Over the last two years, Meintjes led Proven 360 through impressive growth, from a 2-person firm at launch in 2022 to its current headcount. Meintjes was part of the launching team, and most recently served as chief marketing officer.

Meintjes previously worked for Proven Arabia, a Saudi-based group that sits above Proven 360 and other labels such as namesake Proven (corporate services), Proven Consult (business consulting), Proven Solution (technology solutions).

“Over the last four years, Leandra demonstrated exceptional leadership qualities and has made significant contributions in driving our company’s growth trajectory in the region. We are proud of her work as CMO of Proven 360 and all our Proven Arabia brands as she has remarkably expanded our business footprint with her marketing acumen,” said Zaid Al Mashari, CEO and Co-Founder of Proven Arabia.

“As the new CEO of Proven 360, we are confident that she will further expand the business and guarantee superior marketing services to clients across industries.”

Proven 360 offers a wide range of marketing services including content creation, digital ads, social media engagement, brand identity, graphic design, copywriting and more. The company strives to help its clients establish a strong brand presence in the market and provides end-to-end support with al marketing initiatives.  

“I am thrilled to lead our team toward new heights of success and expansion,” Meintjes said. “Together, we will continue to innovate, inspire, and deliver exceptional results for our clients across the region. I am excited about the journey ahead and the opportunity to make a meaningful difference in the world of marketing.”

In addition to her new role, Meintjes will retain her position as chief marketing officer for Proven Arabia, where she focuses on helping seize new growth opportunities in the firm’s key markets of Saudi, the UAE, Qatar and Bahrain.