MSBC delivers Family Business Hackathon in partnership with KPMG

The inaugural edition of the Family Business Hackathon has concluded in King Abdullah Economic City, with KPMG serving as Knowledge Partner and Diamond Sponsor of the event.

The three-day event, held from June 27 to June 29, brought together 265 Executive MBA students in an immersive learning environment designed to equip them with essential skills for understanding family business dynamics and problem-solving.

The event was organised by Prince Mohammed Bin Salman College of Business & Entrepreneurship (MSBC) and the National Center for Family Business. KPMG, a leading advisor in the family business landscape, shared insights, provide guidance, and supported participants through their learning journey.

The event featured a blend of lectures and presentations, experiential learning sessions, and a case study about real-world scenarios provided by a leading family business in Saudi Arabia.

Fuad Chapra, Head of Advisory Solutions and Head of Private Enterprise & Family Business at KPMG in Saudi Arabia, delivered a keynote presentation on KPMG’s latest insights from the family business scene. A group of six KPMG professionals supported the student teams, providing guidance on their assigned challenges, and served as jury members to evaluate the presentations.

“Family businesses have a unique dynamic, often striking a balance between preserving legacy and innovating through the generations to continue their success journey,” said Chapra.

“We are excited for this strategic collaboration with MSBC to help develop a new generation of innovative leaders with an elevated understanding of family business dynamics and beyond.”

Adnan Maalaoui, Professor of Entrepreneurship at MSBC, said that the partnership with KPMG was instrumental in ensuring that the hackathon offered participants a smooth transition from academia to the workplace. “Our industry partnerships ensure graduates have the skills sought by employers, and the talent and expertise needed to excel in the evolving global landscape.”

Situated in King Abdullah Economic City, MBSC offers various post-graduate programs to leaders. Family businesses is one of its key areas of focus.