BrazilOMD promotes Tarek Jaffar to CEO for Egypt business
OMD, one of the globe’s largest media agencies, has promoted Tarek Jaffar to the role of chief executive officer for its Egyptian business.
In the new role, Tarek Jaffar leads a team of 80 staff, and oversees a client portfolio of dozens of brands, including some of the biggest names in industry. According to OMD’s own records, the company is the market leader in the local scene.
“In a market as exciting as Egypt, we’ve had plenty of opportunities to grow. What’s even more thrilling is that there’s plenty more we can and will do to elevate everybody’s game, our teams, our clients, and our business partners,” commented Jaffar on his new challenge.
Jaffar has been with OMD for thirteen years, most recently in the role of managing director. Under his leadership, OMD built its client portfolio adding, retaining, and growing major accounts, including McDonald’s, Savola, Madinet Nasr, and Banque Misr.
Saleh Ghazal, CEO of OMD across the MENA region, said: “In the past 18 months alone, OMD’s team in Egypt was awarded Agency of the Year and picked up two Effie Awards. These could not have been achieved without Tarek’s dexterity in navigating economic pressures, his obsession with clients’ success and fostering the right culture with his team.”
“I look forward to work closely with the board of directors and the executive team to set the strategic direction for OMD and ensure we remain at the forefront of the media sector,” Jaffar said.
