Data integration crew SnapLogic partners with consulting firms in MENA

SnapLogic, a US-based self-service integration provider, has teamed up with 11 channel partners in the EMEA region. In the Middle East, the new partners include Abacus Consulting and IT advisory firm Shift Technologies.

IT departments have to deal with hundreds of applications being used by a firm’s employees, often not purchased through the IT department. Integrating the apps and building connections between them, though, is something resource-strapped IT departments still have to do, since it’s still a quite technical task.

However, self-service integration platforms allow non-technical users to connect apps in an easy way, while the company can manage and monitor integrations. The platform solves security and governance issues by allowing IT to maintain centralised control over app integration, while saving time and resources by not having to manually build app integrations for users.

One of the leading self-service integrators is US-based SnapLogic. Their platform uses over 450 pre-built connectors, called Snaps, to connect just about any app or service. The technology leverages AI to make every integration click-not-code, ramping up IT productivity and reducing complexity. Headquartered in San Mateo, California, SnapLogic also has offices in New York, London, and Hyderabad, India. Its premier clients include Adobe, Verizon, Wendy’s, and GameStop.Now, the tech firm has teamed up with 11 new channel partners across Europe, the Middle East, and Africa (EMEA) as the company aims to accelerate its growth in the region. SnapLogic appointed Roger Coles as its EMEA Channel & Alliances Director. Coles, a seasoned software industry executive, joined SnapLogic in January from Sisense, where he was the Head of Strategic Business Development & Enterprise Alliances. Coles is highly experienced in managing partner activities, having held executive roles in the area at global firms like Hewlett Packard Enterprise, Informatica, and TIBCO Software.

“It’s great to be joining the SnapLogic team at this time when we’re really focusing in on how we can continue to develop and expand our channel strategy,” remarked Coles. “The swift growth of our channel programme really highlights the key role SnapLogic has to play in the digital transformation journey many businesses are undertaking. Looking forward, we’re aiming to further grow our channel presence in EMEA to more than 30 quality partnerships by the end of 2018, and we’ll be hosting our first EMEA partner forum towards the end of the year,” he added.

The new channel partners signed in the Middle East include management advisory firm Abacus Consulting and IT consultancy Shift Technologies. Lahore-based Abacus, Pakistan’s oldest consulting firm which also has offices in Dubai and Riyadh, offers a full suite of consulting services ranging from Strategy to HR to IT offerings. The firm is also a leading solutions provider in SAP software. Now, Abacus will offer SnapLogic’s innovative integration platform as-a-service (iPaas) to clients – as the service builds from early adoption to mainstream acceptance in the years to come.

Another of SnapLogic’s new regional partners is Shift Technologies. Founded in 2006, the firm offers IT consulting services from its offices in Dubai and Riyadh, such as digital transformations ranging from enterprise architecture & strategy to information governance. Now, its clients will also have access to SnapLogic’s leading self-service integration platform.