Shane Horgan leads new Digital practice of Global Think Group

Riyadh-headquartered Global Think Group has appointed Shane Horgan to lead its new Digital practice.

Global Think Group has launched a new integrated Digital practice, expanding its communications, policy, marketing, and creative services to now also include digital offerings, such as social media strategy, web development, social media management, paid performance marketing, search engine optimisation, UI/UX design, and data & analytics.

“The way that digital platforms shape perception and impact reputation is evolving extremely quickly,” said Marco Binenti, co-founder and partner of Global Think Group. With the launch of the new arm, the firm will be able to meet those demands while bolstering its integrated offering and value added.

“As the director for Digital, my primary focus will be delivering a truly integrated digital offering that stays ahead of the latest technologies and trends and achieves results for our diverse clients. By combining digital with our broader communications, strategy, and creative abilities, Global Think Group is positioned to deliver impactful, measurable results that support our clients’ business and policy goals,” stated Horgan.

Horgan brings extensive experience in the digital space to the firm, having worked with public and private sector clients across Europe and the Middle East, including Emirates Airlines, Cleveland Clinic Abu Dhabi, Emirates Development Bank, ADNOC Group, and the UAE’s National Emergency Crisis and Disasters Management Authority during the Covid-19 pandemic.

“We are very excited that Shane has joined our team,” said Andrianna Dafnis, co-founder and managing partner of Global Think Group. “He brings the strategic vision and hands-on expertise that will strengthen our digital practice as an essential part of our integrated offering.”

Global Think Group has a team of around 50 staff and works for governments and private sector companies.