BrazilIkram Al-Yacoub to lead Saudi office of Instinctif Partners
Instinctif Partners has appointed Ikram Al-Yacoub as Head of its Saudi Arabian business.
In her new role, Ikram Al-Yacoub will oversee the company’s Saudi office, one of the seven in its international footprint. Headquartered in London, Instinctif Partners is a communications firm with expertise in corporate and financial communications, content & design, digital channels, insights, and public affairs.
“We are proud to have been advising clients in Saudi Arabia for over a decade and are excited to build on our successful momentum with the appointment of Ikram. With her stewardship and her strong relationships in the Kingdom we will continue to deliver best in class reputation management through investor relations, corporate reporting, ESG, public policy, and crisis communications,” said Samantha Bartel, CEO for MENA at Instinctif Partners.
A Saudi citizen, Al-Yacoub joins from industry counterpart Brunswick Group, where she led its expansion into the Saudi market and advised clients on communications around financial updates, mergers & acquisitions, and public listings. Earlier, she spent nine years at Al Arabiya News Channel as a business editor.
“It’s an honor to join such a leading firm and build on its capabilities and offerings. With the region moving at an unprecedented pace of economic development and transformation, clients are in in constant hunt for true and genuine partners with the right expertise and skillset to think through and help them with critical issues to navigate complex situations. Instinctif stands out with world class capabilities and a localized approach,” Al-Yacoub stated.
Al-Yacoub holds an MBA from City University London and a master’s degree of International Political Economy of Resources from Colorado School of Mines.
