Brazil54 appoints Daniel Wright as Head of Tourism practice
International sports consultancy 54 has brought Daniel Wright on board to serve as its new Head of Tourism.
Based out of Abu Dhabi, Daniel Wright has extensive experience in the luxury hospitality industry with individual properties, management firms, and destination management companies.
Most recently, Wright worked for Miral Destinations alongside the Department of Culture of Tourism of Abu Dhabi to promote all assets on Saadiyat Island, a location renowned for its luxury hospitality and cultural experiences. Before that, he worked for Viya Golf, a luxurious golf destination in Abu Dhabi.
Wright has been based in the UAE for close to a decade, holding several roles in sales and business development.
Commenting on his new role, Wright said: “It’s a hugely exciting time to be joining the 54team as it experiences rapid expansion across the world. Our growing footprint will bring new opportunities to destinations seeking to grow their share of the international travel market post-pandemic. Our service set is ideally positioned to deliver holistic solutions, both upstream in areas like strategic advisory and commercial strategy, and in downstream with events and marketing.”
“I have long-admired 54’s innovative and ambitious spirit, and look forward to showing existing and future clients the scale of what we can achieve together.”
Formerly known as Performance54, 54 has offices in the UK, Saudi Arabia and the UAE in the Middle East, Spain, the US, Singapore and Australia.
As Head of Tourism, Wright will oversee tourism development across 54’s client portfolio including governments, tourism authorities, owners and investors, the delivery of projects, and business development.
Commenting on the appointment, Ed Edwards, CEO of 54, said: “It’s a pleasure to add Daniel to the team and enhance our capabilities in the tourism sector. His arrival will unlock significant value to 54 clients in inbound visitation, asset utilisation and capital appreciation.”
