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Social Media research in the Middle East
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No news found.
Arab youths addicted to social media face mental wellbeing backlash
A new report has found that the majority of Arab youth are well aware of the fact that their social media addiction is leading to decline in their mental wellbeing.
01 November 2023
UAE retail banks fail to meet online customer service expectations
Retail banks across the United Arab Emirates continue to struggle with curbing customer complaints on online channels, according to the latest Banking Sentiment Index conducted by KPMG in partnership
27 June 2022
Short-form content taking MENA digital media landscape by storm
Short-form video content, in particular on TikTok, is set to drastically change the make-up of the Middle East’s digital media sector, according to a new report by RedSeer.
16 August 2021
MENA spending on social media advertising is on the up
By the end of 2021, social media could account for a third of the total digital media advertising spend in the Middle East and North Africa (MENA).
23 March 2021
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