Mastercard news in the Middle East

News from consulting firm Mastercard in the Middle East:

How Mastercard Media Measurement can help maximize advertising impact Thirty years ago, TV, radio and print were the only ad channels. Today, advertising is a digital-dominated space, with new digital channels appearing daily.
16 September 2024
In the age of choice, brands must earn consumer loyalty In today’s competitive, fast-paced business environment rich with options, brands must not only attract consumers, but earn their loyalty, writes Johann Suchon, Senior Vice President Loyalty Solution
11 September 2024
Five restaurant industry trends to watch in the Middle East The Middle East’s restaurant industry continues to evolve, in line with global trends, changing demands for consumers, and regional specifics.
19 August 2024
Applying analytical rigor to optimizing restaurant menus In most restaurants, burgers and fries are a classic combination, but for those seeking to eat healthier, a juicy and sweet watermelon cucumber salad may be the preferred pick.
08 August 2024
First Abu Dhabi Bank inks long-term partnership with Mastercard First Abu Dhabi Bank, the largest bank in the UAE, has agreed an exclusive long-term global partnership with Mastercard focused on collaboration in four markets: the UAE, Saudi Arabia, Oman, and Egyp
07 March 2024
Mastercard partners with Rochester Institute of Technology in Dubai With AI playing an increasingly transformational role across our lives, Mastercard and the Rochester Institute of Technology (RIT) in Dubai have signed a Memorandum of Understanding (MoU) to foster t
27 September 2023
Dubai's government and Mastercard launch Digital City Partnership Dubai’s Department of Economy and Tourism (DET) has signed a Memorandum of Understanding with Mastercard, a global leader in payment innovation and technology, to form a Digital City Partnership to f
07 July 2023
UAE government partners with Mastercard to advance AI agenda The UAE’s Artificial Intelligence, Digital Economy and Remote Work Applications Office has signed a Memorandum of Understanding with Mastercard, aimed at increase artificial intelligence (AI) capabil
24 April 2023
Mastercard promotes J.K. Khalil (ex-Booz) to regional general manager In his second major promotion since joining Mastercard six years ago, former Booz & Company consultant J.K. Khalil has been named the company’s new General Manager for the MENA East Cluster.
27 June 2022

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