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Mastercard | News | Marketing

An overview of Mastercard news in the Middle East:

How Mastercard Media Measurement can help maximize advertising impact Thirty years ago, TV, radio and print were the only ad channels. Today, advertising is a digital-dominated space, with new digital channels appearing daily.
16 September 2024
In the age of choice, brands must earn consumer loyalty In today’s competitive, fast-paced business environment rich with options, brands must not only attract consumers, but earn their loyalty, writes Johann Suchon, Senior Vice President Loyalty Solution
11 September 2024

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