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PwC | News | Marketing

An overview of PwC news in the Middle East:

PwC launches new brand positioning and ‘So You Can’ campaign PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’.
30 April 2025
Consumers in Saudi Arabia are happier with their banks Customer sentiment for leading banks in Saudi Arabia has improved in the past year, according to a new study from PwC, which analyzed customer attitudes towards seven leading KSA banks.
16 January 2024
Middle East consumer behaviour changing and shifting online Despite feeling the financial strain from Covid-19, consumers across the Middle East are still willing to spend more in the near future, although patterns of consumption are likely to change.
24 July 2020

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