PwC | Research | AI & Gen AI

An overview of PwC research in the Middle East:

PwC: Three-quarters of AI-linked gains captured by just 20% of companies Only 20% of companies capture nearly three-quarters of returns created through AI adoption.
20 April 2026
AI and climate action could boost Middle East economy by $232 billion The Middle East’s economy could see an additional $232 billion by 2035 if the region fully embraces AI and takes decisive action on climate change, according to new research from PwC and Strategy&.
20 August 2025
Middle East well-placed to lead development of AI in healthcare says PwC
17 January 2019

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