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pwc.com/me
PwC |
Research | Digital
An overview of PwC research in the Middle East:
Consulting industry
Training & Education
1
Expertise
AI & Gen AI
1
Change Management
1
Data Science
1
Digital
4
Human Resources
2
Industry
Themes
Tax
1
PwC: Three-quarters of AI-linked gains captured by just 20% of companies
Only 20% of companies capture nearly three-quarters of returns created through AI adoption.
20 April 2026
Digitalisation is top tax compliance priority in the Middle East
Tax regimes worldwide are getting stricter and more digitally advanced – pushing organisations to explore a range of new risk management tools.
10 June 2021
GCC workers optimistic and ready to build digital skills
The GCC’s workforce is approaching the future with a sunny outlook, with many embracing the digital change that unfolded through 2020.
30 March 2021
HR needs to step up its digital transformation efforts
As Covid-19 pushes the value-adding potential of human resources (HR) into the spotlight, businesses in the Middle East are scrambling to catch up their digital HR capacity.
09 November 2020
More PwC news
PwC appoints Faisal Al Sarraj as Country Senior Partner for Saudi Arabia
PwC has appointed Faisal Al Sarraj as its next Country Senior Partner for Saudi Arabia. Succeeding Riyadh Al-Najjar, he has been tasked with leading the firm’s next chapter in the kingdom.
03 July 2026
PwC appoints Haroon Ahmed as partner in Restructuring practice
PwC has strengthened its Restructuring practice with Haroon Ahmed, who becomes a member of the partner team.
05 June 2026
Driving KSA’s economic diversification but with less reliance on oil revenues
For Saudi Arabia to continue the growth of its non-oil economy, the next few years should focus less on scale and more on competitiveness, productivity and export capability, according to PwC’s lates
25 February 2026
Middle East’s M&A landscape enters 2026 with strong momentum
Building on a strong first half of the year, mergers and acquisitions (M&A) activity in the Middle East has gained momentum in a year marked by selective global capital deployment.
18 February 2026
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