Taiba Investments selects Jummar as communications partner

Leading hospitality group Taiba Investments has selected Jummar as its communications and public relations consultant in the Kingdom of Saudi Arabia.

Founded in 1988, Taiba Investments one of Saudi Arabia’s larger hospitality and real estate companies, with a portfolio of about 40 properties, including hotels, residential communities, and commercial plazas. Well-known brands that are part of its portfolio include Makarem, Dur Communities, Al Aqeeq Hotels, and Nur by Makarem, in addition to partnerships with international hotel operators such as Hilton, Marriott, InterContinental, and Accor.

In 2024, Taiba Investments marked a significant milestone in its strategic expansion plan by acquiring Dur Hospitality to become one of the largest hospitality companies in the Kingdom. The merger has helped to establish the Taiba brand in Riyadh and other cities, including Makkah, Madinah, Jeddah, Al-Khobar, Tabuk, and Jubail.

Under the agreement with Jummar, the Riyadh-based professional services firm will provide Taiba Investments with services around communications, public relations, campaign planning, content creation, and media relations.

The engagement adds another big name to Jummar’s roster of clients. Since its establishment in 2021, Jummar has expanded its portfolio of clients to include government entities and companies in different sectors, including aviation, hospitality, fintech, real estate, media, education, energy, and entertainment.

Jummar is a member of PROI Worldwide, a global network of communication firms with a presence in over 60 countries.