BrazilRISE division rebrands as APEX Advisory for next phase of growth
The public private initiatives division of RISE has rebranded as APEX Advisory, with the transition marking the kick off the firm’s next phase of growth.
Led by founding partners Hekmat Dahabi and Sayed Shah, APEX Advisory has adopted a distinct brand to set it apart from its sister company RISE, which is an independent consulting firm and agency specialized in commercial advisory and sponsorship management.
Under the wings of RISE, the public private initiatives division has built a strong track record in the landscape, supporting clients – governments, leading corporations and investors – with leveraging public private partnerships (PPPs) to commercialise assets, attract investments, and develop landmark projects.
“APEX Advisory’s three-pronged focus is on strategy, investment and implementation,” said Dahabi. “We develop commercial strategies to maximise the commercial return of assets through the use of PPPs, go-to-market strategies and strategic asset development.”
“We identify, value and take to market investment opportunities on behalf of its clients, secure investment returns on assets through commercial valuations, financial modelling, financial and economic impact assessments and foreign and domestic direct investment attraction.”
In the implementation phase, APEX Advisory supports the delivery of investment opportunities, across the lifecycle of the commercial agreements. “These services include go-to-market RFP and tendering, tendering evaluation, commercial asset management, portfolio management, partner management and capability development,” Shah explained.
Among the firm’s notable engagements are partnering with the Royal Commission for Riyadh City to develop and implement a comprehensive commercial strategy for the Riyadh Metro & Bus network, and collaborating with the Royal Commission for Riyadh City to conduct a financial and economic impact assessment of the Green Riyadh Megaproject.
Next phase of growth
With its new brand in place, APEX Advisory’s co-founders said the firm (which remains part of RISE) is well positioned to accelerate its growth.
“With our proven and established track record and in-depth local knowledge, we are delighted to begin the next phase of our growth. Our new brand identity and the name APEX is intended to highlight that our ability to provide real strategic insights alongside implementation and delivery excellence is unsurpassed,” said Shah.
“The rebrand prepares the business to be more agile and responsive, enabling us to focus on core strengths and deliver even greater value for clients. We are excited about this new journey and the opportunities it will present for clients and the team.”
