Bain & Company partners share their knowhow at TradeTech Forum 2025

The 2025 edition of the TradeTech Forum brought together leaders in trade, technology, and investment to discuss the latest trends, developments and best practices. Bain & Company partners Houssem Jemili and Bianca Leodari contributed to high-level panels focused on shaping the future of global trade and logistics.

Hosted by the UAE Ministry of Economy, Abu Dhabi Department of Economic Development, and the World Economic Forum, the event in Abu Dhabi welcomed leaders from around the region to explore the transformative potential of TradeTech through high-level sessions, networking opportunities, and thought leadership.

Houssem Jemili, a senior partner at Bain & Company, joined the morning panel session titled “The Future of Customs and Logistics”. The session brought together experts to explore advancements in customs processes and logistics infrastructure, as well as strategies to drive resilience and efficiency in global trade.

“AI and advanced technologies are fundamentally redefining how global trade operates. From predictive logistics to intelligent customs processing, we are seeing the beginning of a new era – one that demands agility, collaboration, and digital-first strategies. To remain competitive, both governments and businesses must embrace innovation at scale and invest in building interconnected, technology-enabled trade ecosystems,” said Jemili.

Bianca Leodari spoke on the afternoon panel “TradeTech Insights and Outlooks: Shaping the Future of Trade”. The discussion centered on the role of digital infrastructure, inclusive innovation, and evolving policy frameworks in enabling seamless, future-ready global trade ecosystems.

She reflected: “Our discussion highlighted the critical role of digital infrastructure in enabling more efficient and inclusive global trade. As technological innovation accelerates, it is essential for both public and private sectors to work in tandem to ensure that policy frameworks evolve accordingly – supporting seamless trade flows, greater connectivity, and long-term resilience.”

Bain & Company is one of the world’s leading strategy and management consulting firms. The company was founded in 1973 and has offices in 40 countries, including several in the Middle East.